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Dulux Trade and Lucas Launch a Colour Matching App

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A revolutionary colour-matching app for appliers and specifiers is being launched by Dulux Trade, in partnership with Lucas. The service, which is initially trialled in London, allows users to scan walls with the device and instantly order matching paint from a Dulux Decorator Centre with a four hour delivery promise.

Architects and specifiers will be able to create and refine colour options in the early stages of a projects, while users can take multiple scans, add job notes, take pictures of the space, add time frames and submit to the contractor through the ‘work request’ section.

“Our strategy outlines our desire to be a business that is more connected, and leverages digital technology to optimise what we do and how we do it. We are constantly looking to evolve and develop our offer in the market, and our long standing partnership with Lucas provides a great platform for us to work collaboratively and move at pace with this exciting new tool,” said Alistair McAuley, Managing Director for Dulux UK.

The technology, developed in conjunction with Nix, is the latest step from Dulux Trade in enhancing its colour services via technology. Dulux Trade already offer colour support via a number of online and mobile tools such as the Colour Schemer, the Dulux Trade Specifier app and of course their dedicated Commercial Colour Services Team. However, the Lucas Colour & Concierge app is the first move towards broadening access to quick and accurate colour matching on-site.

“The technology is ground-breaking and a disruption to the normal approach in the market,” said Danny Lucas, Executive Chairman of Lucas. “A decade ago, a paint matching machine came in a briefcase and cost nearly £10,000, now it comes pocket-sized. This has allowed us to develop a completely new approach to scoping works, identifying the correct paints and automatically making an online work request.”

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BDC 316 : May 2024