01/15/2008 - Announcing a new way to stay in the design loop on a time crunch!
FOR IMMEDIATE RELEASE January 15, 2008 Contact: Studio Mousetrap alex@studiomousetrap.com (310) 397 3575
ANNOUNCING THE LAUNCH OF LOW_DOWN FOR DESIGN TRENDS Staying in the Design Loop on a Time Crunch
Amazing and innovating furniture, product, and lighting designs come out everyday. As well as new methods, materials and mediums. But the design market has become over-saturated with thousands of print and online publications, design fairs and resources. This makes it nearly impossible for anyone not devoting their life to it, to understand and formulate cohesive design trends that can be valuable and even essential to businesses. Low_Down is doing just that. We aim to bring together all these in a concise and thoughtful manner.
Published quarterly, Low_Down scours the design world for the latest trends, ideas, and up-and-comers. We travel the world to major design fairs and small artisan communities, meet with designers, manufacturers, and shop owners and sift through magazines, blogs, and newspapers to compile an extensive organized set of trends for the upcoming quarter. Low_Down is the result of a cooperative effort between Studio Mousetrap and Zoe Melo, an international group of Los Angeles transplants. We recognized a need and went to work.
Low-Down has no sponsor, no advertisements, and no photos-in essence, no fluff. It is exactly the way we wanted it and we are proud.
Low_Down is not for everyone. It is meant for executives, designers, manufacturers, retailers, press, educators and others working within design and related fields, who realize that our trained eyes and opinions not only will save them valuable time, but also provide them with an important viewpoint from outside their organization. Our premier issue is complete and now available through our website. Additionally, Low_Down offers custom design reports available by request.