Wheatcroft Land has a new Director. The Leicester-based development company has recently re-emerged with the new director, Catherine Haward following her father’s footsteps and transforming the company into a fierce contender in the Midlands property market.
Catherine, in her role of Director, is focused on expanding the company’s presence in the commercial and retail property sectors. However, her move to take the reigns of the family business has seen Catherine completely switch careers. Four years ago she was working for Leicestershire Police, now Catherine is in her final year of studying a degree in real estate while running Wheatcroft Land by herself. On top of this Catherine is also a mum to a teenage daughter and son, illustrating her capabilities with such diverse responsibilities.
Catherine took the decision to leave the police and take over the running of the family business when her father’s health deteriorated and he was unable to be involved in the company. Catherine will be working to make sure that her father’s legacy continues, while also looking to grow Wheatcroft Land’s commercial property portfolio as well as breaking into the residential property market.
Catherine feels that the Midlands is an ideal place to invest as the north/south divide appears to be narrowing as development and regeneration increases. Also, in the property market at the moment, more and more people are finding themselves priced out of the southern property market and are looking to commute to London from the areas surrounding the capital. With the increased developments of the rail network other transport link, people have the opportunity to liver farther out, allowing them more house for the price and reducing the commute. There is a great opportunity in Lincolnshire, Nottinghamshire, Leicestershire and Derbyshire for regeneration which can make them more desirable areas for commercial and residential opportunities.
Since becoming Director of Wheatcroft, Catherine has been impressed with the progression of a number of new projects while also looking to identify other development sites across the East Midlands.