Dulux Starts New Partnership with Fearne Cotton

Dulux Starts New Partnership with Fearne Cotton

Dulux has launched a new partnership as part of its Colour of the Year 2019 initiative. The joint venture with author and broadcaster, Fearne Cotton, is designed to help homeowners embrace colour in their home. The collaboration with the TV personality will also help professional decorators communicate the best use of colour to their customers and encourage homeowners to embrace new, ‘on trend’ shades in their homes.

The videos produced with Fearne talk about how to create stylish interiors and will act as a tool for professional painters and decorators to demonstrate how and why the Dulux Colour of the Year, Spiced Honey™️ and the supporting ColourFutures™️ 2019 palettes work so well in the home.

“I’m fascinated by the science of colour and the power it has over mood and behaviour. Changing your home – your most personal space – has the power to create positive change in all areas of your life, from creating a space to think to empowering us to act. Spiced Honey™️ is about fostering a sense of positivity with the outside world again. It’s about letting the light in,” commented Fearne.

2019 marks the 16th year of the global ColourFutures™ annual trend forecast from Dulux Trade. An expert panel of colour designers, design specialists, trend forecasters, architects and editors from around the world joined together to capture a universal theme, resulting in a colour that suitably embodies our mood of the moment for the year ahead – leading to Spiced Honey™️ to represent 2019.

“Supporting professional decorators is a key priority and we know that their customers are often seeking reassurance before they commit to a new colour in the home,” said Karen Wilkinson, Dulux Trade Marketing Lead. “Fearne Cotton is someone that the homeowner audience can really relate to and we hope that by partnering with her and producing assets for everyone to see and use, we’re making the job that little bit easier for painters and decorators, who pride themselves on giving every customer a brilliant finish.”

“It’s not an easy job to convince proud homeowners to trust you to redecorate their most personal spaces, so anything we can do to help our professional decorators to do this is worthwhile. Helping our trades professionals communicate the added benefits of colour in the home will help them build their businesses and stand out from the competition,” Karen added.

Dulux Starts New Partnership with Fearne Cotton
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Dulux Starts New Partnership with Fearne Cotton

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Dulux Starts New Partnership with Fearne Cotton
BDC 287 December 2021

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