When you’re trying to create and manage a marketing campaign for your business, it can be a lot to keep track of. A marketing campaign is something that your business will rely upon for likely months, and potentially years at a time for growth—with some necessary audits and updates of course.
Creating a marketing campaign is a big job in and of itself, and one that takes up much of your time as a marketing manager or business owner. It’s an important aspect of the business and something that will play a vital role in the success and life of the company.
Considering how important a marketing campaign is, one can only deduce that the actual implementation of said marketing efforts is as well. A plan is no good without the action that follows, and neither is a marketing plan without proper implementation and management of it. Just as marketing itself is a big task and a whole division of a business on its own, so is managing and keeping up with those efforts too. A marketing strategy, especially one that spans the long-term, is something that’ll require much time and effort on part of those in charge of it.
Because of this, and the importance of it, it’s crucial that you find ways to better manage your marketing efforts that can help contribute not only to growth, but sustainability and efficiency as well throughout the life of your business. There are a number of different tools and tactics you can implement to start this process, with a few listed below.
Options To Better Manage Your Marketing Efforts For Your Business
In 2020, the market for marketing and automation tools presented to business owners is ripe like never before. The sheer number of different and similar software available to business owners and marketing managers alike is overwhelming, and it’s crucial to be able to apply your situation in picking the right options for your business.
Some are more useful than others, boasting a wide range of capabilities that can be applied across multiple aspects of a business to cover various needs, but there are also specialty products and tactics you can implement as well to help better manage your marketing efforts. Both are equally useful, and both undoubtedly have their place.
- Make Use Of Phone And Text Software
There’s perhaps no more useful software a business can start using than something that can automate their dialing and text message marketing process. Client communications is an absolutely critical aspect of the success and marketing of any business, and something that can, of course, never be overlooked.
This can be time consuming though, especially if you find your marketing campaigns to be rather successful, and your employees are trying to onboard and communicate with multiple new clients a day. Calling each appointment individually can be a rather inefficient process, even more so when you take into account the fact that many won’t be available to talk the first time.
Because of these exact situations, software like Call Cowboy and others was created to help with this. Services such as these can be put into place to do a range of functions for your business, ranging from telemarketing with predictive dialers all the way to text message marketing. All of these tools contribute to making managing your marketing efforts that much simpler.
- Auto Dialers
One of the most common features of this software is the auto dialer, which is something businesses can use for several different things. It can be used to follow up on clients and see how their experience with your product or service is going, remind them of appointments, call back missed calls, leave a voicemail, and many other features.
- Predictive Dialers
You can make use of predictive dialers to automate your marketing process to an extent, only further increasing your efficiency and the ease with which you can manage your marketing efforts.
A predictive dialer will typically automatically make calls from a list of numbers you feed it from whatever source you may choose, and it’ll keep going until it makes a connection. It will then refer that connection to a live agent for further conversation. You can even get a free 800 number for this if you don’t wish to use your present one to reach out.
- Text Message Marketing
Text message marketing is a classic in the marketing world, and something that will likely continue to be useful for years to come. Text messaging is a great way to contact your clients in a way that they’re almost sure to see, and in a subtle way that doesn’t interrupt their day either.
Not all customers will be checking their emails or able to answer the phone at any given time, and this is why using text message marketing to send out reminders and other forms of communication like sales and promotions can be a great method for both you and the customer.
Text message marketing can make managing your marketing efforts easier because of automation as well, alleviating some of the repetitive manual aspects that have been traditionally associated with this type of marketing.
2.Don’t Overlook Implementing A CRM
If you’ve been in business or entrepreneurship for any length of time, it’s unlikely you’ve made it this far without being shown an advertisement or two about a CRM that your business could use. Whether you’ve given into the hype or not though, the value presented by this incredibly flexible software is not something to be overlooked.
A CRM stands for customer relationship management, which may sound vague for some. A CRM allows you to manage multiple streams of information in one place, with each software having several different extensions and plugins that handle different aspects of your overall marketing efforts and communications as a whole.
The uses of CRMs can range from customer support, social media, marketing campaign data analysis, contact management, and a lot more in some cases.
- Using CRMs For Data Analysis
With the use of CRM software, you’ll be able to better understand your clientele by analyzing the metrics it pulls in from the outside sources you connect it to, whether it be your marketing campaign or social media pages. CRMs are one of the best marketing tools available to help you to better manage and aggregate your efforts all into one place.
As you see what makes each person or demographic different, you’ll learn more about their likes and dislikes, what they want, and where they want to go. It will make the entire process more efficient. This all translates into increased efficiency of managing your marketing efforts as a whole, because the more information you have about your customers, the more accurate your marketing efforts will become and the less time you’ll waste on experimenting with different strategies or avenues.
- Using CRMs For Customer Support
Customer support isn’t marketing, or is it? Customer support is actually a huge selling point to both new and returning clients. If someone were to make a purchase from a business, particularly a SaaS that does sometimes have issues or questions involved, and afterwards found themselves displeased with the client support infrastructure, the result would not be good.
Bad customer support results in bad reviews, low retention rates, low LTV of customers, and a reduction on new clients too as this is a stain on your overall brand image and reputation. Customer service is marketing, even if it’s a derivative of it first, it all comes full circle.
This is why using a CRM to better manage your customer service can lead to a better, more effective marketing strategy that reinforces itself through quality client support. A CRM can help you better keep track of and manage all client tickets that need to be addressed, all in one place.
A CRM can combine your support tickets from different platforms, or from email most prominently, into one clean, easy to sort through format that can help your support specialists sift through and dissolve these issues in an efficient and helpful manner.
Doing this will reflect well on your brand, increase organization, reduce latency, and give you an overall better grip on your marketing efforts as a whole as you’re able to tie down this often times loose end that many businesses deal with.
- CRMs And Marketing Campaigns
CRMs can be powerful partners to your marketing campaigns. Whether you’re running a PPC campaign on Google, a social media advertisement on Facebook, a banner ad somewhere else, or maybe all three and then some, CRMs can help you manage all of these different campaigns all in one place.
A CRM software allows you to keep track of your marketing efforts, which is very important when it comes to marketing and efficiency within it. It allows you to know where your budget is being spent and where you are spending it. Using a CRM will also help you avoid costly errors because you won’t need to manually enter information.
A CRM software package will also allow you to create custom reports that can help you monitor your marketing efforts. It will give you a report on the effectiveness of your email marketing campaigns, as well as reports on your overall sales figures.
Using a CRM can also provide you with better feedback. If you’re having trouble with your marketing campaigns, you can send the company who created it a copy of your emails. With this, you can get a more honest assessment of whether your campaigns are working or not.
3. The Simplest Yet Most Important: Create Systems Of Organization
The last tip for better managing your marketing efforts is not a software or a tool you can implement into your online marketing world. This is an overarching tip that encompasses your entire marketing process as a whole, and something that can of course be applied to the use of these various software and tools as well.
- Developing An Organizational Structure
Creating an organizational structure and series of systems within the marketing management aspect of your business can go a long, long way in making managing these easier on everyone. Disorganization is perhaps the number one cause of disfunction and chaos for marketing teams, which many have experienced first hand.
- Developing Your Goal And Plans
Understanding where you’re going with the goal in mind, in comparison to where your marketing has been and presently stands, can be a good reference point to start developing this plan. Defining an easily conceivable macro goal, and then the underpinning strategies and tactics by which you plan to reach this goal are the building blocks of solid organization here.
Taking the time to craft a well-defined end goal that you and your supportive team can look to and reference in moments of questioning or lack of understanding can consistently provide clarity for everyone involved, thus reducing the chaos, misunderstandings, inefficiencies, and essentially the pitfalls of disorganization, in general.
Doing this will enable you to better manage your marketing efforts from the top down, allowing you to create refined systems within your organizational structure which delegate clearly defined tasks to easily identifiable departments and team members within them. This will then result in an overall efficient and effective process that eliminates latency and creates a marketing campaign you and your team can be proud of.
Establish Your Plan And Keeping It Going
If you have an online business then you have to be aware of the many tactics and strategies that will allow you to improve your marketing efforts. When it comes to marketing though, the most important plan is your plan, and that you’ve taken the time to define it and equip it with the tools and team that fit best.
It’s important to make sure that your strategies are effective, as they’ll allow you to achieve your objectives and goals more quickly. Once done, you can rest assured you’ve taken the time to develop a high-quality marketing plan that will help you better manage your overall marketing efforts for years to come. Just don’t be afraid of change or to adjust it every now and then.